STRATEGY + DESIGN + DIGITAL

Insightful articles on branding, graphic design, web design and digital technology.

Omni-channel marketing: a win-win for businesses and their customers.

Omni-channel marketing – it’s the buzzword of the moment, but what exactly does it mean? Is it the same as multi-channel marketing? Does every business need to be thinking about it? And most importantly, how is omni-channel marketing ef...

The future’s here, and the future’s virtual.

As marketing campaigns across the world become bigger, better and brighter, one technique in particular is taking centre-stage.

The top logo design trends for 2016.

Businesses rely on graphic designers to create brand platforms that resonate with their target audiences creating compelling reasons for them to return.

How Google’s Accelerated Mobile Project (AMP) will transform mobile web.

The way consumers access information has evolved in recent years with a greater reliance on smartphones for news, weather, sports and other day-to-day updates.

How can the right finish improve my print communications?

What are print finishes and how can the right finish improve durability, add impact, contribute to your brand in terms of prestige, or just generally add a professional or premium appearance to your print communications.

Discover the power of remarketing.

Approximately only two percent of a website’s traffic will convert on the first visit, this leaves marketers developing strategies to target the remaining ninety eight percent. This is where remarketing comes into play.

A lesson in successful brand evolution.

Just as Nike's products have evolved over the years, so too has their iconic logo design. Read on to learn about the history behind Nike’s brand and the major changes it has gone through since its introduction.

Web Design: The importance of going mobile first.

Apple knew that the world was rapidly going mobile. In 1995 they estimated by 2010 the world would shop mostly online via mobile devices, they weren't far wrong.

The benefits of using QR codes in your marketing communications.

QR codes are two-dimensional barcodes that enable advertisers to track the effectiveness of advertising & marketing campaigns through reviewing analytics in real time.

Three steps to increase brand loyalty.

There is more to brand loyalty than just your customers preferring your product or service over the competition. There are different levels of brand loyalty based on your customer’s reasoning for purchase.

The role of typography in branding.

Your chosen Graphic Designer crafting the perfect typeface is an important part of brand design. Here is what you need to know about serif vs. sans serif, how typeface design conveys meaning by adding additional personality to your brand.

We're hiring: Graphic Designer required.

There is an opportunity for an experienced Graphic Designer to join Blackbox Design to work with some of Western Australia's leading brands.

Using colour to drive brand engagement.

How important is colour to your brand? Selecting the right colour palette with the perfect hues can help create a brand that either subtly encourages consumers to choose your product or drive them away.

When is a website Content Management System (CMS) appropriate?

A website Content Management System (CMS) is a great tool, but there are several factors to consider before deciding if it is what your business needs.

Digital vs. offset printing: The pros and cons.

When it comes to printing there are two mainstream options, digital or offset printing. How does one make an informed decision as to which printing method to employ?

The top 5 steps to creating a successful landing page.

A website landing page must clearly define your marketing message, converting page viewers into enquiries. Here are our top five steps to create a winning landing page.

Web apps vs. native apps: How do they differ?

The variance between mobile apps and web based apps is reducing quickly, let’s begin by explaining the differences between the two.

Is your brand hiding from emerging technologies?

Innovation and emerging technology combined can build significant brand loyalty by simply connecting a new technology to new target audiences.

Should WordPress be my website's content management system (CMS)?

There are a host of content management systems (CMS) that simplify the management of your website's content. We are going to explain why WordPress should be your first port of call.

When is it time to review your brand identity?

Taking the time to regularly review and update your brand identity is an important part of running your business, and will ensure you stay relevant and reflect the changing needs of your customers.

Branding: What happened to my logo?

In today's competitive marketplace it is ever more important to partner with the right branding agency and create a brand that is more than just a logo.

What is digital disruption? It's a business opportunity.

How can you benefit from digital disruption? Well, you don’t want to be the silent film actor trying to make it in a new audio film world. Instead, you need use digital marketing to take advantage of innovations and market your business.

Using colour to create brand cut-through.

The correct colour palette will give your brand an extra boost, forever linking your brand with a particular emotion and colour. Choose your brand's colour palette well enough, and you'll take ownership of a colour forever.

Brand Identity: Building a unique brand personality.

A successful brand position is one in which a brand identity has instant meaning for customers, giving it a set of unique traits which help it stand out from its competitors.

How a strong brand identity can add long term value to your business.

When considering your marketing strategy and the brand position of your business, it's important not to overlook the benefits of creating and maintaining a strong brand identity.

How Google's Hummingbird update will affect your SEO strategy.

Hummingbird has taken the focus off the keyword segments, and put it on the entire context of the search phrase being used. Instead of looking for keywords, Hummingbird is looking for real answers to the user's question.

The art of branding in business to business communication.

Modern minds are awash with brands, consumers are exposed to thousands of logos and marketing messages. With the voluminous nature of branding today, competition for market attention has never been fiercer.

We’re hiring: Front End Web Developer

Blackbox is on the hunt for an up-and-coming front end web developer to join our digital team in West Leederville. Working alongside our Senior Developer you be directly responsible for creating cutting edge websites and digital solutions.

Blogging for business and lead generation.

Regular and timely blog posts to your website, will help position your business as a thought leader within your industry, improve your SEO and in turn generate, more leads from your website.

Why is responsive website design important?

The penetration of smartphone use in Perth is now reaching the majority of the population, it becomes no surprise we are seeing upwards of 50% of website hits from mobile and tablet devices.