Blog

Insightful articles on branding, graphic design, web design and digital technology.

Omni-channel marketing: a win-win for businesses and their customers

Omni-channel marketing – it’s the buzzword of the moment, but what exactly does it mean? Is it the same as multi-channel marketing? Does every business need to be thinking about ...

The future’s here, and the future’s virtual

As marketing campaigns across the world become bigger, better and brighter, one technique in particular is taking centre-stage.

The top logo design trends for 2016

Businesses rely on graphic designers to create brand platforms that resonate with their target audiences creating compelling reasons for them to return.

Google AMP Project - Resposive Web Design

How Google’s Accelerated Mobile Project (AMP) will transform mobile web

The way consumers access information has evolved in recent years with a greater reliance on smartphones for news, weather, sports and other day-to-day updates.

How can the right finish improve my print communications?

What are print finishes and how can the right finish improve durability, add impact, contribute to your brand in terms of prestige, or just generally add a professional or premium ...

Discover the power of remarketing

Approximately only two percent of a website’s traffic will convert on the first visit, this leaves marketers developing strategies to target the remaining ninety eight percent. This is where ...

A lesson in successful brand evolution

Just as Nike's products have evolved over the years, so too has their iconic logo design. Read on to learn about the history behind Nike’s brand and the major ...

Web Design: The importance of going mobile first

Apple knew that the world was rapidly going mobile. In 1995 they estimated by 2010 the world would shop mostly online via mobile devices, they weren't far wrong.

Branding And Social Media Marketing Perth

Why branding should be at the heart of your social media campaigns

Connecting consumers to brands and keeping them engaged is an important topic to analyse, especially if you keen to create a winning brand in today's competitive digital landscape.

QR Codes used in advertising and marketing

The benefits of using QR codes in your marketing communications

QR codes are two-dimensional barcodes that enable advertisers to track the effectiveness of advertising & marketing campaigns through reviewing analytics in real time.

Three steps to increase brand loyalty

There is more to brand loyalty than just your customers preferring your product or service over the competition. There are different levels of brand loyalty based on your customer’s ...

The role of typography in branding

Your chosen Graphic Designer crafting the perfect typeface is an important part of brand design. Here is what you need to know about serif vs. sans serif, how typeface design ...

Using colour to drive brand engagement

How important is colour to your brand? Selecting the right colour palette with the perfect hues can help create a brand that either subtly encourages consumers to choose your product ...

When is a website Content Management System (CMS) appropriate?

A website Content Management System (CMS) is a great tool, but there are several factors to consider before deciding if it is what your business needs.

Digital vs. offset printing: The pros and cons

When it comes to printing there are two mainstream options, digital or offset printing. How does one make an informed decision as to which printing method to employ?

The top 5 steps to creating a successful landing page

A website landing page must clearly define your marketing message, converting page viewers into enquiries. Here are our top five steps to create a winning landing page.

Web apps vs. native apps: How do they differ?

The variance between mobile apps and web based apps is reducing quickly, let’s begin by explaining the differences between the two.

Branding and Emerging Digital Technology

Is your brand hiding from emerging technologies?

Innovation and emerging technology combined can build significant brand loyalty by simply connecting a new technology to new target audiences.

Should WordPress be my website’s content management system (CMS)?

There are a host of content management systems (CMS) that simplify the management of your website's content. We are going to explain why WordPress should be your first port of ...

When is it time to review your brand identity?

Taking the time to regularly review and update your brand identity is an important part of running your business, and will ensure you stay relevant and reflect the changing needs ...