Industry Insights
Insightful articles on branding, graphic design, web design and digital technology.
Custom Web Design Vs Template Websites: What’s The Difference?
Websites are the fundamental requirement of running a business today, especially if you realise the immense value and potential of online digital marketing. The main reason is customers expect brands ...
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Brand Marketing Tips For Social Media
Today, social media has become an inevitable part of our daily life. Popular social media platforms like Facebook, YouTube, Instagram, and LinkedIn have millions and millions of active users every ...
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How to Leverage Google Business Profile For SEO
As per the digital 2021 report by Hootsuite, Google holds more than 90% of the search engine market share, making it the world’s most visited site. Another research statistic by NetMarketShare ...
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The Significance of “Good” SEO & Digital Marketing Through Lockdowns
The Covid-19 lockdowns across Australia have definitely taken a toll on various fronts. Most importantly, it has forced many businesses to change their business models completely overnight. With more people ...
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SEO Vs. Local SEO – What’s The Difference?
As more and more people rely on online search for finding anything from a product, service, or business, Search Engine Optimisation (SEO) is a great way to be found by ...
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How To Develop a Strong Brand Identity
It is essential to create a brand identity that helps people have a positive perception of your brand and that projects your brand values and personality. Branding is a powerful ...
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Omni-channel marketing: a win-win for businesses and their customers
Omni-channel marketing – it’s the buzzword of the moment, but what exactly does it mean? Is it the same as multi-channel marketing? Does every business need to be thinking about ...
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The future’s here, and the future’s virtual
As marketing campaigns across the world become bigger, better and brighter, one technique in particular is taking centre-stage.
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The top logo design trends for 2016
Businesses rely on graphic designers to create brand platforms that resonate with their target audiences creating compelling reasons for them to return.
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How Google’s Accelerated Mobile Project (AMP) will transform mobile web
The way consumers access information has evolved in recent years with a greater reliance on smartphones for news, weather, sports and other day-to-day updates.
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How can the right finish improve my print communications?
What are print finishes and how can the right finish improve durability, add impact, contribute to your brand in terms of prestige, or just generally add a professional or premium ...
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Discover the power of remarketing
Approximately only two percent of a website’s traffic will convert on the first visit, this leaves marketers developing strategies to target the remaining ninety eight percent. This is where ...
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A lesson in successful brand evolution
Just as Nike's products have evolved over the years, so too has their iconic logo design. Read on to learn about the history behind Nike’s brand and the major ...
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Web Design: The importance of going mobile first
Apple knew that the world was rapidly going mobile. In 1995 they estimated by 2010 the world would shop mostly online via mobile devices, they weren't far wrong.
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Why branding should be at the heart of your social media campaigns
Connecting consumers to brands and keeping them engaged is an important topic to analyse, especially if you keen to create a winning brand in today's competitive digital landscape.
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The benefits of using QR codes in your marketing communications
QR codes are two-dimensional barcodes that enable advertisers to track the effectiveness of advertising & marketing campaigns through reviewing analytics in real time.
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Three steps to increase brand loyalty
There is more to brand loyalty than just your customers preferring your product or service over the competition. There are different levels of brand loyalty based on your customer’s ...
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The role of typography in branding
Your chosen Graphic Designer crafting the perfect typeface is an important part of brand design. Here is what you need to know about serif vs. sans serif, how typeface design ...
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Using colour to drive brand engagement
How important is colour to your brand? Selecting the right colour palette with the perfect hues can help create a brand that either subtly encourages consumers to choose your product ...
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When is a website Content Management System (CMS) appropriate?
A website Content Management System (CMS) is a great tool, but there are several factors to consider before deciding if it is what your business needs.
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