Insightful articles on branding, graphic design, web design and digital technology.
How can you benefit from digital disruption? Well, you don’t want to be the silent film actor trying to make it in a new audio film world. Instead, you ...More
A successful brand position is one in which a brand identity has instant meaning for customers, giving it a set of unique traits which help it stand out from its ...More
When considering your marketing strategy and the brand position of your business, it's important not to overlook the benefits of creating and maintaining a strong brand identity.More
Hummingbird has taken the focus off the keyword segments, and put it on the entire context of the search phrase being used. Instead of looking for keywords, Hummingbird is looking ...More
Modern minds are awash with brands, consumers are exposed to thousands of logos and marketing messages. With the voluminous nature of branding today, competition for market attention has never been ...More