What’s Important in Web Design Trends In 2022
Now that we are already halfway through 2022, you still have ample time left to improve your web design in line with the latest web design trends. Here are the most important web design trends of 2022 to help you ramp up your web design this year.
User Experience (UX) refers to how easily a person can use and navigate your website. A website with good UX means the website is easy to navigate, simple and clear, providing a positive experience to the user. For instance, if you are running an e-commerce business, your website goals call for helping your buyers with quick product recommendations, easy visual navigation and probably a dark mode to enhance ease of use.
Page Load Speed
Page load speed is the average amount of time a page takes to load on the screen. It is also a critical UX component that has the biggest impact on conversion rates. Page load speed also depends on good SEO fundamentals. A slow load speed is often associated with poor traffic, high bounce rates and low conversion rates. Therefore, you need to evaluate and optimise your website with every new update or new page to ensure your site has the recommended page load speed of less than 2 to 3 seconds.
Accessibility refers to the practice of making your websites usable by different visitors, including those with disabilities, impairments or those using unconventional devices. Your business’s website must be easy to understand and operate. Providing audio controls, colour contrasts, keyboard focussed access, and text alternatives are some of the ways to improve the accessibility of websites.
Core Web Vitals
Google’s CoreWeb Vitals is a set of speed metrics their search algorithm uses to measure user experience based on which the ranking occurs. The three core metrics are:
- Largest Contentful Paint (LCP ) — Visual load (how fast the content loads on the screen)
- First Input Delay (FID) — Visual stability (how fast the page responds to the user’s first input)
- Cumulative Layout Shift (CLS) — Interactivity (how much the page layout shifts while the content is still loading)
The above metrics are critical to all web experiences. There are different tools to monitor and improve the performance of your website. However, for best results, use the Google’s Built-in Tools to check your site’s performance and improve scores based on their recommendations.
A responsive web design refers to your website layout’s adaptability to different screen sizes across various devices, especially mobile phones. Since mobile phones have become the primary source of online searches, the need for mobile responsive web designs is critical now more than ever. Moreover, mobile responsive web design helps improve search ranks, and that’s why you need a mobile responsive web design.
Illustrations are an interesting way to improve your website’s visual appeal and uniqueness. With illustrations, it’s never been easier to share your brand’s story, style, and personality. They also come in handy when you have a hard time sharing your story with photographs accurately.
Visual appeal is a significant aspect of a website, and if you want to tweak it a little bit, animations are the perfect way to do it. They are eye-catching and keep your audience engaged, providing them with a good user experience. That’s why many businesses are keen on incorporating animations into their web designs. So, if animations are on your list, make sure not to overdo them. Discuss with your professional web design company to get some assistance.
Using artificial intelligence (AI) tools like chatbots is one of the best ways to improve the user experience of your website. It makes customer interactions simple and prompt. AI also improves website accessibility by enabling language translation and automatic image recognition. That’s why many businesses in Perth and Melbourne use AI in their web designs.
Don’t know how to get these done for your website? We are here to help you. Contact Blackbox Design, our web design company based in Perth and Melbourne, to get started.
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