Industry Insights
Insightful articles on branding, graphic design, web design and digital technology.
Why branding should be at the heart of your social media campaigns
Connecting consumers to brands and keeping them engaged is an important topic to analyse, especially if you keen to create a winning brand in today's competitive digital landscape.
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The benefits of using QR codes in your marketing communications
QR codes are two-dimensional barcodes that enable advertisers to track the effectiveness of advertising & marketing campaigns through reviewing analytics in real time.
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Three steps to increase brand loyalty
There is more to brand loyalty than just your customers preferring your product or service over the competition. There are different levels of brand loyalty based on your customer’s ...
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The role of typography in branding
Your chosen Graphic Designer crafting the perfect typeface is an important part of brand design. Here is what you need to know about serif vs. sans serif, how typeface design ...
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Using colour to drive brand engagement
How important is colour to your brand? Selecting the right colour palette with the perfect hues can help create a brand that either subtly encourages consumers to choose your product ...
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When is a website Content Management System (CMS) appropriate?
A website Content Management System (CMS) is a great tool, but there are several factors to consider before deciding if it is what your business needs.
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Digital vs. offset printing: The pros and cons
When it comes to printing there are two mainstream options, digital or offset printing. How does one make an informed decision as to which printing method to employ?
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The top 5 steps to creating a successful landing page
A website landing page must clearly define your marketing message, converting page viewers into enquiries. Here are our top five steps to create a winning landing page.
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Web apps vs. native apps: How do they differ?
The variance between mobile apps and web based apps is reducing quickly, let’s begin by explaining the differences between the two.
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Is your brand hiding from emerging technologies?
Innovation and emerging technology combined can build significant brand loyalty by simply connecting a new technology to new target audiences.
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Should WordPress be my website’s content management system (CMS)?
There are a host of content management systems (CMS) that simplify the management of your website's content. We are going to explain why WordPress should be your first port of ...
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When is it time to review your brand identity?
Taking the time to regularly review and update your brand identity is an important part of running your business, and will ensure you stay relevant and reflect the changing needs ...
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Branding: What happened to my logo?
In today's competitive marketplace it is ever more important to partner with the right branding agency and create a brand that is more than just a logo.
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What is digital disruption? It’s a business opportunity
How can you benefit from digital disruption? Well, you don’t want to be the silent film actor trying to make it in a new audio film world. Instead, you ...
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Using colour to create brand cut-through
The correct colour palette will give your brand an extra boost, forever linking your brand with a particular emotion and colour. Choose your brand's colour palette well enough, and you'll ...
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Brand Identity: Building a unique brand personality
A successful brand position is one in which a brand identity has instant meaning for customers, giving it a set of unique traits which help it stand out from its ...
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Social media marketing: how to build brand equity
Like it or loathe it, social media marketing has become a powerful communication tool for many brands, if used correctly it can greatly help influence consumer spending and buying habits.
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How a strong brand identity can add long term value to your business
When considering your marketing strategy and the brand position of your business, it's important not to overlook the benefits of creating and maintaining a strong brand identity.
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How Google’s Hummingbird update will affect your SEO strategy
Hummingbird has taken the focus off the keyword segments, and put it on the entire context of the search phrase being used. Instead of looking for keywords, Hummingbird is looking ...
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The art of branding in business to business communication
Modern minds are awash with brands, consumers are exposed to thousands of logos and marketing messages. With the voluminous nature of branding today, competition for market attention has never been ...
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