Industry Insights
Insightful articles on branding, graphic design, web design and digital technology.
The top 5 steps to creating a successful landing page
A website landing page must clearly define your marketing message, converting page viewers into enquiries. Here are our top five steps to create a winning landing page.
MoreWeb apps vs. native apps: How do they differ?
The variance between mobile apps and web based apps is reducing quickly, let’s begin by explaining the differences between the two.
MoreIs your brand hiding from emerging technologies?
Innovation and emerging technology combined can build significant brand loyalty by simply connecting a new technology to new target audiences.
MoreShould WordPress be my website’s content management system (CMS)?
There are a host of content management systems (CMS) that simplify the management of your website's content. We are going to explain why WordPress should be your first port of ...
MoreWhen is it time to review your brand identity?
Taking the time to regularly review and update your brand identity is an important part of running your business, and will ensure you stay relevant and reflect the changing needs ...
MoreBranding: What happened to my logo?
In today's competitive marketplace it is ever more important to partner with the right branding agency and create a brand that is more than just a logo.
MoreWhat is digital disruption? It’s a business opportunity
How can you benefit from digital disruption? Well, you don’t want to be the silent film actor trying to make it in a new audio film world. Instead, you ...
MoreUsing colour to create brand cut-through
The correct colour palette will give your brand an extra boost, forever linking your brand with a particular emotion and colour. Choose your brand's colour palette well enough, and you'll ...
MoreBrand Identity: Building a unique brand personality
A successful brand position is one in which a brand identity has instant meaning for customers, giving it a set of unique traits which help it stand out from its ...
MoreSocial media marketing: how to build brand equity
Like it or loathe it, social media marketing has become a powerful communication tool for many brands, if used correctly it can greatly help influence consumer spending and buying habits.
MoreHow a strong brand identity can add long term value to your business
When considering your marketing strategy and the brand position of your business, it's important not to overlook the benefits of creating and maintaining a strong brand identity.
MoreHow Google’s Hummingbird update will affect your SEO strategy
Hummingbird has taken the focus off the keyword segments, and put it on the entire context of the search phrase being used. Instead of looking for keywords, Hummingbird is looking ...
MoreThe art of branding in business to business communication
Modern minds are awash with brands, consumers are exposed to thousands of logos and marketing messages. With the voluminous nature of branding today, competition for market attention has never been ...
MoreBlogging for business and lead generation
Regular and timely blog posts to your website, will help position your business as a thought leader within your industry, improve your SEO and in turn generate, more leads from ...
MoreWhy is responsive website design important?
The penetration of smartphone use in Perth is now reaching the majority of the population, it becomes no surprise we are seeing upwards of 50% of website hits from mobile and ...
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