Virtual reality – in which a headset immerses the user in a computer-generated, 3D world – is proving to be one of the most effective marketing techniques available, and is being used across the industries, from real estate to footwear.
The timing couldn’t be better for virtual reality; with Pokémon Go putting augmented reality on the map, consumers are becoming more open-minded to virtual reality. Marketing companies, in turn, are understanding that virtual reality provides a realistic and extremely engaging way to interact with consumers, and are realising the myriad possibilities it offers.
Not to be confused with augmented reality, in which digitally rendered images appear in real-world surroundings (as in Pokémon Go), virtual reality is totally immersive – making it the ultimate marketing tool. High-profile brands across the world are getting wise to the possibilities of virtual reality, and its ability to:
In a recent survey by business intelligence company Greenlight VR, 71% of respondents said they considered brands who worked with virtual reality to be forward-thinking and modern. Around 53% of people said they’d buy goods or services from companies engaged in virtual-reality experiences. That’s pretty impressive, and proves that the public’s perception of virtual reality is a positive one. Basically, the world is ready for virtual-reality marketing.
Virtual-reality technology such as Oculus enables consumers to build relationships with brands on a much deeper level than previously experienced. When done well, virtual-reality marketing can deliver deeply immersive experiences and messages, without distractions from the outside world. As marketing techniques go, virtual reality offers the full package.
Ideal for the construction and property development industries, virtual reality marketing enables clients to take tours of display homes of off-the-plan apartments before construction has begun. The possibilities this offers are endless, as it provides the client with full control over the process, and gives them the opportunity to make more informed decisions.
Virtual reality’s marketing potential goes well beyond the property industry, which is why the biggest international brand names are incorporating virtual reality into their marketing campaigns:
There’s no doubt that brands who incorporate virtual reality marketing into their mix – even at its most basic – are at the forefront of the industry, and have the opportunity to convey their message in the most interactive, immersive, and unforgettable way possible.
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