Wannerro Central

Design Perth Wanneroo Central

Wannerro Central

The shopping centre was set to become the new hub of Wanneroo in Perth's north. The corporate identity reflected this ambition by incorporating a series of rotating ellipses in a graphic repeat pattern.

BRIEF

Wanneroo Central Shopping Centre was going through a multi-million dollar redevelopment and required a new corporate identity to align itself with the scale and professionalism the centre was to become. The new corporate identity was required to flexible enough to adapt into a variety of signage applications such as external signage, internal signage, interior wall graphics and a way-finding signage system.

SOLUTION

The shopping centre was set to become the new hub of Wanneroo. The logo design reflected this ambition by incorporating a series of rotating ellipses. A graphic repeat pattern was also developed creating a tapestry of fluid shapes and flat colour that formed a large part of the signage applications.

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