Black Cat Syndicate

Black Cat Syndicate

Blackbox Design was commissioned to create the brand identity and website for Black Cat Syndicate.

BRIEF

Black Cat’s Kal East Gold Project comprises 756km2 of highly prospective tenements to the east of the world class mining centre of Kalgoorlie, WA. Blackcat Syndicate approached Blackbox to undertake a review of its brand strategy, responding to developments in the market, It was also recognised that the brand was not adequately representing the hopes and aspirations of Blackcat’s clients, employees and stakeholders in its public persona and marketing communications

SOLUTION

Blackbox undertook senior management strategic planning sessions to uncover the future pathway for the business, core focus, underlying strengths and company values, before developing and recommending a new brand platform for future marketing communications for Black Cat Syndicate. A full-scale rebrand was then undertaken, including brand identity development. The roll-out was company wide covering marketing collateral, sales literature, website design and development, electronic communications.

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