CAARA – COUNCIL OF AUSTRALASIAN ARCHIVES AND RECORDS AUTHORITIES

CAARA – COUNCIL OF AUSTRALASIAN ARCHIVES AND RECORDS AUTHORITIES

Rebranding project for CAARA

BRIEF

CAARA, the Council of Australasian Archives and Records Authorities, approached Blackbox for a comprehensive branding and website revamp. Seeking to modernize their image and enhance their online presence, CAARA aimed to strengthen its position as the leading authority for government archives in Australia and New Zealand.

SOLUTION

Blackbox undertook a strategic overhaul, crafting a refreshed brand identity and redesigned website to convey professionalism and foster community engagement. The result was a revitalized image that positioned CAARA as the central hub for archival excellence and collaboration in the Australasian region.

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