Brand Strategy & Brand Design

Establishing an over-arching brand strategy is fundamental to laying the framework and direction for your business, product or service.

Brand Strategy & Brand Design

An intelligent brand strategy can be the difference in whether a business can elevate itself above its competitors and attract the type of customer it desires, or not. Over time, and with investment, nurturing, creativity and intelligence, a strong brand can grow to become the most valuable part of a business.

Having a clear brand strategy leads to more effective design and communication outcomes.

With many years of experience assisting Perth based companies to define who they are, what they do and how they relate to their customers, we can plan a course for your brand or product.

At the end of the process you’ll have answers to the key questions of:

  • Who are we?
  • What makes us who we are?
  • What are we best at?
  • Who is our target market?
  • Why should they choose us?
  • Who are our competitors?
  • What’s the key benefit our customers receive?
  • What insight do we have into our customers needs?
  • What do we stand for, above all else?

Via a combination of research, client interviews, brand workshops and applied marketing science, we will arrive at an outcome that gets everyone on the same page and moving in the same direction.

It will enhance your business’ understanding of its reason for being, help guide key business decisions and improve your employees understanding of their own place and purpose.

How Blackbox Design Can Shape Your Brand

  • Second chances are rare, so we don’t take risks. We believe in building long-term brands that see sustainable growth. Therefore, we don’t miss a thing when it comes to making the first step of branding.
  • Your brand design holds the most powerful key to success, which is your reputation. We build a solid reputation for businesses and encourage businesses with strategies to meet the expectations of customers and staff.
  • We don’t just create brands, but we build strong brands that will influence customers and reach prospects in the long run.
  • Your brand personality is what connects you with your customers and prospects. Considering all your requirements and goals, we build and maintain brand consistency, making it relatable to your customers and prospects.
  • Brand positioning is another crucial element that fosters a long-lasting impression on your customers and prospects. We make it work right for you to distinguish and stand ahead of your competitors.

Brand Design

Your brand is not limited to or defined by a logo, website or a catchy tagline and colour palette. A clear brand strategy travels beyond the tangible elements and creates a sense of emotional tone. Brand design is a crucial process of creating a brand identity that reflects the heart and soul of your business.

An outstanding brand design is the fastest way of defining your business. It can quickly reflect your emotions and ideas to your customers. How you achieve this as a business all depends on the way you communicate with your customers. A creative brand design evokes a long-lasting emotional connection with your customers when conveyed consistently through all the relevant touchpoints.

At Blackbox Design, we don’t just design your brand, but we help you to build your values, promise, commitment, voice, and brand personality. We care about creating an experience in the minds of customers and prospects.

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Business and Corporate Branding

The right branding strategy is a problem solver. It provides all the necessary solutions in making your business stand ahead of its competitors. Our expert team specialises in enhancing the brand values of corporates and businesses.

Over the years, we have worked with many Perth and Melbourne based businesses to provide solid brand foundations and identity to establish themselves in a heavily competitive market space to become big names.

Marketing Communications

Blackbox Design has wide-ranging experience in creating integrated marketing communication strategies for consumer and business-to-business clients in Perth, Melbourne and across Australia.

We’ve created campaigns to launch new brands, campaigns to sell products and campaigns to drive behavioural change. Our experience spans a vast array of industry categories.

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Employer Branding

Employer branding works like most other branding, being based on customer insight, clarity of offering, cut-through and consistency. Often the most important brand in a person’s life is the brand of their employer.

Businesses in Perth and Melbourne have faced increased competition to attract quality employees. With a strong employer brand strategy in place businesses are able to leverage their positioning, personality and values to attract the type of employee best suited to their organisation and over time establish themselves as an employer of choice.

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Stakeholder & Internal Communications

A strong stakeholder and internal communications strategy can assist in solving the challenges of disseminating information to employees and stakeholders.

Blackbox Design can work with the internal communications team to identifying and map key stakeholders before a communications plan is developed.

The purpose of the communications plan is to ensure that relevant, accurate and consistent information is provided to the right people at the right time.

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