Home Group WA

Home Group WA

Re-branding an iconic Perth home builder to Home Group WA. A new brand identity, display home signage and an email marketing campaign was developed to market the brand.

BRIEF

Blackbox was invited to re-brand the widely known Perth home builder, Scott Park Homes. With Scott Park no longer part of the business, a name change, a new brand identity and responsive website design was decided necessary to take the Perth business further.

SOLUTION

Cementing its core value as a Western Australian brand, a new identity was created, featuring a stylised black swan. Blackbox applied the new logo design to create a suite of marketing communications including; sales brochures, sales kits, posters, stationery, and a new display home signage was developed, creating a strong and consistent brand identity.

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