Phar Lap Motors

Phar Lap Motors

Launching a new breed of supercar.

BRIEF

Phar Lap Motors is an innovative, early stage supercar company with a vision to become a global leader in the development and sales of electric supercars. Phar Lap approached Blackbox to develop a brand identity that would set the tone for the years to come.

SOLUTION

The logo design response was inspired by the strong technical platform that underpins the futuristic supercar and meshes seamlessly with early conceptual sketches. There’s also a visual hint back to a horse saddle, borne from its famous moniker. A simple but elegant vertically scrolling website was designed and custom coded. An accompanying company prospectus was designed and set for an upcoming capital raising.

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