Griffin

Griffin

Blackbox completed a corporate rebranding exercise for a leading property developer in Perth - Griffin Group.

BRIEF

Blackbox completed a corporate rebranding exercise for a leading property developer in Perth - Griffin Group. As a West Australian-owned boutique provider of project management, capital development and promotional services within the Perth property market, Griffin Group had undergone a period of solid growth due to its diversification into apartment development. However, organisation felt it was being restricted by a dated brand identity

SOLUTION

Blackbox was engaged to assist with brand identity design. Blackbox's senior design team undertook a strategic planning session to uncover the core focus, underlying strengths and company values, before developing and designing a new brand idenity for all future marketing communications

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