SP3

SP3

A bold brand identity for an industrial workplace safety program.

BRIEF

Wesfarmers Chemicals, Energy & Fertilisers were implementing a workplace safety in the program titled ‘Safe Person, Process, Place’. They briefed the agency to create a new brand identity to represent the program and formalise it’s application via a detailed corporate identity style guide.

SOLUTION

Tasked with the four words Safe Person, Process, Place’ Blackbox created a solid visual platform that would be of prominence in an industrial environment. The brand colour palette featured a high visibility yellow and a contrasting solid black. To launch the program a suite of communication materials were produced, including work booklets, brochures, newsletters, screen savers, signage and uniforms. An extensive corporate identity style guide was also created formalising the correct application of the new brand identity.

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