4Logic required a new brand strategy and brand identity to reposition their Perth business ahead of the planned growth trajectory.
BRIEF4Logic provides I.T. services to medium and large sized businesses in Perth. Due to a change in the business 4Logic required a new brand strategy and brand identity to reflect the personality of the organisation, redefine the business’s core strengths and reposition them within the market for continued growth.
SOLUTIONBlackbox undertook a brand audit and workshop with senior directors to discover the brand’s core proposition of ‘Humanised I.T’. A new brand identity was developed including a new logo identity, secondary brand elements, a stationery suite, PowerPoint templates, presentation folders, brochure templates, email signatures, vehicle branding plus an extensive brand manual was also documented.
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