Creating a new brand identity design for a dynamic and influential project management group.
BRIEFDEVMAN, previously DMG (Development Management Group) approached Blackbox to review their brand identity design after confusion in the market resulting from another firm using the same DMG moniker. DEVMAN was a simple name choice which presented administrative advantages allowing the client to bring the new name to market quickly. Many key contacts were also already using the abbreviation in regular conversation.
SOLUTIONPost an in-depth discussion with the senior partners, a new brand identity was created that linked back to the visual language of the previous logo. A bright, clean, 100% cyan blue was applied to add energy to the look and feel. A fully responsive website design and build on a WordPress CMS presents the significant land acquisition and project management work in full frame, and allows easy website maintenance for the client in the future.
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