A new brand identity for an acrylic bench top manufacturer.
BRIEFBlackbox was appointed to re-brand Wave Surfaces an acrylic bench tops manufacturer. Their new production process enabled kitchen designers the complete freedom to design bench tops in any seamless shape imaginable. Their existing brand identity didn’t representative the values of the product.
SOLUTIONThe creative direction was centred around the thought ‘express your style’. A new logo identity was designed suggestive of a speech bubble and the free form nature of the product. The new brand design was applied to a suite of communications including; stationery, newspaper advertising and signage for their Perth showroom.
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