AGR

Re-branding AGR Perth, a new brand design, suite of print communications and a brand identity style guide was documented and produced.

BRIEF

AGR (Australian Gold Reagents) a subsidiary of CSBP Chemicals, approached Blackbox to update their corporate brand identity. Their existing logo design hadn’t been updated for nearly twenty years and was in desperate need of a re-fresh. We were to retain the core attributes of the existing logo and provide a contemporary brand design for the Perth based business going forward.

SOLUTION

Maintaining the core architectural elements of the current logo design, Blackbox developed a stronger typographic treatment and suggested a change to the colour palette. The new brand design was applied to a suite of print communications and display materials, creating a strong and consistent brand identity. An extensive corporate brand identity style guide was also produced detailing the correct use of the new brand design.

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