Websites developed with responsive web design (mobile friendly web design) provide a better user experience, which in turn leads to a higher level of buyer engagement and enquiry when compared to websites that aren’t mobile optimised.
We consider responsive web design to be standard best practice when developing websites for our clients.
Responsive web design or mobile optimisation is a technical term used to describe how website content is dynamically delivered by the web server and displayed to fit a mobile or tablet screen. The content is prioritised in order of importance to best fit the screen size and is re-organised when the device is switched from landscape to portrait mode.
Today there is a wide variety of mobile and tablet devices with a variety of screen sizes – all of which need to be considered when developing responsive sites. A technical understanding of both responsive web design and the technology that sits behind it needs to be thoroughly understood to successfully create an positive user experience.