Blackbox assisted a Perth crane manufacturer, to improve the branding and presentation of their product via a new website, logo, photography and sales literature.
Humma Cranes is part of the DRA Group of companies. Their innovative, Australian made pick-and-carry cranes are highly regarded being both technically advanced and with best-in-class specification. They compete with well-known and long established overseas brands that have a strong foothold in the local market.
After familiarisation with the client’s business operations an update of marketing materials was undertaken, starting with new product imagery. A new ‘Humma Cranes’ logo was developed emphasising the rugged nature of the product. A new website was designed and coded to showcase the suite of crane variants. This design aesthetic then was extended into a professional sales brochure.