The shopping centre was set to become the new hub of Wanneroo in Perth's north. The corporate identity reflected this ambition by incorporating a series of rotating ellipses in a graphic repeat pattern.

Brief

Wanneroo Central Shopping Centre was going through a multi-million dollar redevelopment and required a new corporate identity to align itself with the scale and professionalism the centre was to become. The new corporate identity was required to flexible enough to adapt into a variety of signage applications such as external signage, internal signage, interior wall graphics and a way-finding signage system.

Solution

The shopping centre was set to become the new hub of Wanneroo. The logo design reflected this ambition by incorporating a series of rotating ellipses. A graphic repeat pattern was also developed creating a tapestry of fluid shapes and flat colour that formed a large part of the signage applications.

PERTH

T: 1300 893 677

Unit 8 (Commercial)
36 Southport Street
West Leederville
Western Australia 6007

MELBOURNE

T: 1300 893 677
Suite 21, Level 2
1341 Dandenong Road
Chadstone
Victoria 3148

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