Perth's Wesfarmers Chemicals, Energy & Fertilisers required a unique branding device to act as a key identifier for their suite of branded print & digital communications.
Perth based Wesfarmers Chemicals, Energy & Fertilisers approached Blackbox to design and develop a consistent and cohesive application of the WesCEF brand, provide it with a unique point of difference from the parent Wesfarmers corporate brand, yet still retaining a visual the relationship.
With the corporate emphasis on growth and success, a new brand design element was created to become a key identifier for all printed and digital communications. The brand device was inspired from a corner detail of the Wesfarmers ‘W” logo creating an upward trajectory tick. The positive tick device was representative of; a focus on growth and success, innovation and continual improvement and by integrating staff portraits into the branding device, acknowledging that employees are central to the success of the business. Blackbox designed and printed a suite of brand and marketing communication items consisting of; stationery, corporate brochures and reports, newsletters, banners, displays and a brand identity style guide.