A bold brand identity for an industrial workplace safety program.


Wesfarmers Chemicals, Energy & Fertilisers were implementing a workplace safety in the program titled ‘Safe Person, Process, Place’. They briefed the agency to create a new brand identity to represent the program and formalise it’s application via a detailed corporate identity style guide.


Tasked with the four words Safe Person, Process, Place’ Blackbox created a solid visual platform that would be of prominence in an industrial environment. The brand colour palette featured a high visibility yellow and a contrasting solid black. To launch the program a suite of communication materials were produced, including work booklets, brochures, newsletters, screen savers, signage and uniforms. An extensive corporate identity style guide was also created formalising the correct application of the new brand identity.


T: 1300 893 677

Unit 8 (Commercial)
36 Southport Street
West Leederville
Western Australia 6007


T: 1300 893 677
Suite 21, Level 2
1341 Dandenong Road
Victoria 3148


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