Re-branding an iconic Perth home builder to Home Group WA. A new brand identity, display home signage and an email marketing campaign was developed to market the brand.


Blackbox was invited to re-brand the widely known Perth home builder, Scott Park Homes. With Scott Park no longer part of the business, a name change, a new brand identity and responsive website design was decided necessary to take the Perth business further.


Cementing its core value as a Western Australian brand, a new identity was created, featuring a stylised black swan. Blackbox applied the new logo design to create a suite of marketing communications including; sales brochures, sales kits, posters, stationery, and a new display home signage was developed, creating a strong and consistent brand identity.


T: 1300 893 677

Unit 8 (Commercial)
36 Southport Street
West Leederville
Western Australia 6007


T: 1300 893 677
Suite 21, Level 2
1341 Dandenong Road
Victoria 3148


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