After a formal creative brief was developed, Blackbox explored brand identity options, historic brand colours were reviewed, challenged and optimised to modernise the look and feel, and enhance offline and online reproduction.

Brief

Britone Aluminium and Glazing Services is arguably Western Australia’s leading supplier of residential shower screens, splashbacks, aluminium windows and doors, wardrobes and mirrors catering to Perth’s new home builders. With class leading technology in place, the business was strongly positioned and after 15 years, now required a renewed brand platform to establish a launching pad for future growth.

Solution

After a formal creative brief was developed, Blackbox explored identity options. Historic brand colours were reviewed, challenged and optimised to modernise the look and feel, and enhance offline and online reproduction. Along with a hand-tooled word mark, a logo device was introduced that directly referenced the core work of the business, the shapes and forms of the materials and final product. Secondary branding elements were also introduced that built the brand fabric, including a textured pattern with added design element creating visual intrigue. The result is a fully formed new brand that positions the business strongly against its competitors and which now matches the professionalism and expectations of management for the future.

PERTH

Phone: 08 9388 2840
Unit 8 (Commercial)
36 Southport Street
West Leederville
Western Australia 6007

MELBOURNE

Phone: 03 8376 7916
Level 1
304 Stephensons Road
Mount Waverley
Victoria 3149

EMAIL:




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