Creating a new brand identity for a growing commercial real estate agent
A Fremantle based commercial property consultancy needed to refresh their brand identity as part of an overall expansion into inner urban commercial areas.
Leaning on the name and historical link back to the port city, Blackbox created multiple brand identity directions before a preferred path was chosen. The positive energy of the green plays against the Norfolk pine tree motive. A full width, responsive website was designed to break the real estate category mold yet remain fully functional for the end user. The identity was taken to market across multiple customer touchpoints including corporate stationary, marketing collateral, signage and car livery.