With stunning river views and luxurious finishes, Rise Apartments was set to become one of the tallest residential buildings in the Perth CBD.
At the time of marketing Diploma’s Rise apartment project was one of the tallest residential buildings in the eastern end of the Perth CBD. Diploma had appointed the building to the highest of standards, setting a new benchmark in apartment finishes in Perth. Blackbox was required to find a creative angle and create a communications program to market the apartments.
The design thinking was centred around the thought ‘Rise to a new level’ which capitalised on the core value of the building. Blackbox created a sales brochure design that integrated the panoramic photography and the positioning line. A campaign was launched consisting of; newspaper advertising, sales brochures, onsite signage, sales kits and a website.